Thetha Connect Privacy Policy

Last Updated: July 2026

At Thetha Connect, we are committed to protecting your privacy and handling your personal information responsibly, transparently, and in accordance with the Protection of Personal Information Act, 2013 (POPIA) and other applicable South African laws.

This Privacy Policy explains how Thetha Connect collects, uses, stores, protects, and shares personal information when you visit our website, contact us, enquire about our services, or engage with us as a client.

As a provider of virtual receptionist, call answering, and administrative support services for businesses across a range of industries, we understand the importance of confidentiality and data security. We are committed to safeguarding all personal information entrusted to us and maintaining appropriate technical and organisational measures to protect it.

This Privacy Policy applies to all visitors to www.thethaconnect.co.za, as well as individuals and organisations who interact with Thetha Connect through our website, email, telephone, social media platforms, or other communication channels.

By using our website or providing us with your personal information, you acknowledge that you have read and understood this Privacy Policy.

Who We Are

Thetha Connect is a South African company specialising in professional virtual receptionist, call answering, and administrative support services for small and medium businesses across various industries.

Our website address is https://www.thethaconnect.co.za.

If you have any questions about this Privacy Policy or how we process your personal information, you can contact us using the details below:

Thetha Connect

4 Jimmy Smith Street

Sandbaai

Hermanus

Western Cape

South Africa

Telephone: 087 135 0138

Email: info@thethaconnect.co.za

POPIA Responsible Party

Thetha Connect is the Responsible Party for the personal information collected through this website and for information relating to our business operations, marketing activities, and client relationships.

Where Thetha Connect processes caller information while providing virtual receptionist and call answering services on behalf of our clients, we do so on behalf of the relevant client. In these circumstances, the client remains the Responsible Party under POPIA, and Thetha Connect processes personal information only in accordance with the client’s instructions, applicable legislation, and our contractual obligations.

We are committed to processing all personal information lawfully, fairly, and securely, while maintaining the highest standards of confidentiality and professionalism.

Information We Collect

The information we collect depends on how you interact with us, our website, and our services. We collect only the information necessary to provide our services, respond to enquiries, improve our website, and meet our legal and contractual obligations.

We may collect the following categories of information:

Personal Information

When you contact us, request information, or enquire about our services, we may collect:

Full name
Company or business name
Email address
Telephone number
Physical address (where applicable)
Any information you choose to provide in enquiry forms, emails, or other communications

Technical Information

When you visit our website, certain information may be collected automatically, including:

IP address
Browser type and version
Device type
Operating system
Date and time of your visit
Pages viewed
Referring website
Website usage data
Cookie and tracking information

Client and Service Information

If you become a client of Thetha Connect, we may collect information necessary to provide our services, including:

Business information
Billing and payment information
Service preferences and call-handling instructions
Communication records
Appointment and administrative information relevant to the services we provide

Caller Information

When answering calls on behalf of our clients, Thetha Connect may process personal information relating to the callers, including:

Caller name and telephone number
A summary of the reason for the call, prepared by our agent
Call recordings, retained for a maximum of 30 days
Any other information volunteered by the caller and relevant to the message

Such information is processed only on behalf of our clients, in accordance with their instructions, applicable legislation, and appropriate confidentiality and security measures.

How We Use Your Information

Thetha Connect processes personal information only where it is lawful to do so and only for purposes that are relevant to the services we provide.

We may use your personal information to:

Respond to enquiries and provide information about our services.
Prepare quotations and service proposals.
Communicate with prospective and existing clients.
Deliver our virtual receptionist, call answering, and administrative support services.
Answer, log, and transfer calls, and prepare call summaries on behalf of our clients.
Create and manage client accounts and service agreements.
Process invoices and payments.
Improve our website, services, and customer experience.
Monitor website performance and usage through analytics tools.
Send important service updates and administrative communications.
Send marketing communications where you have consented to receive them or where permitted by law. You may opt out of these communications at any time.
Protect our business, clients, users, and systems against fraud, unauthorised access, or other unlawful activities.
Comply with legal, regulatory, and contractual obligations.

We will not sell, rent, or trade your personal information to third parties for their own marketing purposes.

Where personal information is processed on behalf of our clients, Thetha Connect acts solely as a service provider and processes such information only in accordance with the client’s instructions and applicable laws.

Lawful Basis for Processing Personal Information

Thetha Connect processes personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA). We process personal information only where there is a lawful and legitimate reason to do so.

Depending on the nature of our relationship with you, we may process your personal information based on one or more of the following:

Your consent, where you have voluntarily provided your information or agreed to receive communications from us.
The performance of a contract, where processing is necessary to provide our services or fulfil our obligations to clients.
Compliance with legal or regulatory obligations, where we are required to process or retain information by law.
Our legitimate business interests, provided these interests do not override your privacy rights. This may include improving our services, maintaining website security, preventing fraud, and responding to enquiries.
The protection of legitimate interests, where processing is necessary to protect your interests or those of our clients.

Where we process personal information on behalf of clients, we do so only for the purposes of delivering the agreed services and in accordance with the client’s instructions.

Sharing and Disclosure of Personal Information

Thetha Connect respects your privacy and will never sell, rent, or trade your personal information to third parties for their own marketing purposes.

We may share personal information only where it is necessary to provide our services, operate our business, comply with legal obligations, or protect our legitimate interests.

Your personal information may be shared with:

Trusted third-party service providers who assist us in delivering our services, including website hosting, cloud storage, email and SMS services, telephony and call-recording platforms, payment processing, IT support, customer relationship management (CRM) systems, and business software providers.
Professional advisers, including accountants, auditors, legal advisers, insurers, and other consultants where necessary.
Government authorities, regulatory bodies, law enforcement agencies, or courts where disclosure is required or permitted by law.
Our clients, where necessary to perform the virtual receptionist and call answering services requested.

Thetha Connect treats all client and caller information as strictly confidential. We do not disclose such information to any third party except where authorised by the client, required by law, or necessary to deliver the contracted services.

We use reputable cloud-based platforms and business software to securely deliver our services. These providers may store or process personal information on servers located in South Africa or in other countries. Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate contractual, technical, and organisational safeguards are in place to protect your information in accordance with applicable privacy laws.

Where third-party service providers process personal information on our behalf, they are required to maintain appropriate security measures and process personal information only for the purposes for which it was provided.

We take reasonable steps to ensure that all third parties handling personal information on our behalf maintain appropriate confidentiality, security, and privacy standards consistent with applicable laws.

Data Security

Thetha Connect is committed to protecting the personal and confidential information entrusted to us. We implement appropriate technical, organisational, and administrative safeguards to help prevent unauthorised access, disclosure, alteration, loss, or destruction of personal information.

Our security measures include, where appropriate:

Secure website encryption (SSL/TLS).
Password-protected systems and user accounts.
Role-based access controls, ensuring that only authorised personnel can access personal information required to perform their duties.
Secure cloud storage and reputable third-party service providers.
Firewalls, antivirus software, and system monitoring where applicable.
Regular software updates and security maintenance.
Confidentiality obligations for employees and authorised contractors.
Staff training on privacy, confidentiality, and the secure handling of personal information.
Secure disposal or destruction of personal information when it is no longer required.

While we take reasonable steps to protect personal information, no method of electronic transmission or storage is completely secure. Accordingly, we cannot guarantee absolute security. However, we continuously review and improve our security practices to reduce risks and protect the information entrusted to us.

If we become aware of a data breach that is likely to compromise your personal information, we will investigate the incident promptly, take appropriate steps to contain and remedy the breach, and notify affected individuals and relevant authorities where required by applicable law.

Data Retention

Thetha Connect retains personal information only for as long as it is reasonably necessary to fulfil the purposes for which it was collected, including providing our services, complying with legal, regulatory, accounting, and contractual obligations, and resolving disputes where required.

The length of time we retain personal information depends on the nature of the information and the purpose for which it was collected. Factors that may influence retention periods include:

The duration of our relationship with you or your organisation.
Our contractual obligations to clients.
Applicable legal and regulatory requirements.
Accounting and tax record retention requirements.
The need to establish, exercise, or defend legal claims.

Call recordings are retained for a maximum of 30 days and are then permanently deleted, unless a longer retention period is separately agreed with a client or required by law.

When personal information is no longer required, we will securely delete, destroy, anonymise, or de-identify it in accordance with applicable laws and our internal data retention and disposal procedures.

Cookies and Tracking Technologies

Thetha Connect uses cookies and similar technologies to improve your browsing experience, understand how visitors use our website, enhance website performance, and support our marketing activities.

A cookie is a small text file stored on your device when you visit a website. Cookies help websites function efficiently, remember your preferences, and provide insights into how visitors interact with the site.

We may use the following types of cookies:

Essential Cookies

These cookies are necessary for the operation and security of our website. They enable core functionality such as page navigation, website security, and access to essential features. The website cannot function properly without these cookies.

Analytics Cookies

Analytics cookies help us understand how visitors use our website by collecting anonymous or aggregated information, such as pages visited, time spent on the site, and how visitors navigate between pages. This information helps us improve the performance and user experience of our website.

Functional Cookies

These cookies remember your preferences, such as language settings or other website customisations, to provide a more personalised experience.

Marketing and Advertising Cookies

We may use marketing cookies to measure the effectiveness of our advertising campaigns and to display relevant advertisements on third-party platforms based on previous interactions with our website. These cookies may be provided by trusted advertising partners.

You can manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality and performance of our website.

Where required by applicable law, we will request your consent before placing non-essential cookies on your device.

Analytics and Advertising Technologies

Thetha Connect uses trusted analytics and advertising technologies to better understand how visitors interact with our website, improve our services, measure the effectiveness of our marketing campaigns, and deliver relevant advertising to interested users.

These technologies may collect information such as your IP address, browser type, device information, pages visited, time spent on the website, and interactions with our content. Where possible, this information is aggregated or pseudonymised and is not used to personally identify individual visitors.

The technologies we use may include:

Google Analytics to analyse website traffic, visitor behaviour, and website performance.
Google Tag Manager to manage and deploy website tags and analytics tools efficiently.
Meta Pixel to measure the effectiveness of advertising campaigns on Facebook and Instagram and to help deliver relevant advertisements to users.
Other analytics or advertising technologies we may adopt from time to time.

These third-party providers may use cookies and similar technologies in accordance with their own privacy policies.

You can manage your advertising preferences through your browser settings or directly through the privacy settings offered by the relevant platforms, including Google and Meta.

Where required by applicable law, we obtain your consent before enabling non-essential analytics and advertising cookies.

Your Rights Under POPIA

In accordance with the Protection of Personal Information Act, 2013 (POPIA), you have certain rights regarding the personal information that Thetha Connect holds about you.

Subject to applicable legal limitations, you may have the right to:

Request access to the personal information we hold about you.
Request that inaccurate, incomplete, or outdated personal information be corrected or updated.
Request the deletion or destruction of your personal information where it is no longer required or where we are no longer legally entitled to retain it.
Object to the processing of your personal information in certain circumstances, as permitted by law.
Withdraw your consent where processing is based on your consent. Withdrawal of consent will not affect the lawfulness of any processing carried out before your consent was withdrawn.
Request information about how your personal information is processed.
Lodge a complaint with the Information Regulator if you believe your personal information has been processed unlawfully or your privacy rights have been infringed.

To exercise any of these rights, please contact us using the contact details provided at the end of this Privacy Policy. We may need to verify your identity before processing your request to protect your personal information and prevent unauthorised access.

Please note that certain requests may be limited where we are required to retain information to comply with legal, regulatory, contractual, or professional obligations.

Information Officer

In accordance with the Protection of Personal Information Act, Thetha Connect has appointed an Information Officer responsible for ensuring compliance with POPIA and handling privacy-related enquiries.

Information Officer: Thetha Connect Manager

Email: info@thethaconnect.co.za

Telephone: 087 135 0138

Any requests relating to personal information, data subject rights, or privacy concerns should be directed to the Information Officer.

Third-Party Websites and External Links

Our website may contain links to third-party websites, services, or platforms for your convenience or to provide additional information. These external websites are not owned, operated, or controlled by Thetha Connect.

Please note that this Privacy Policy applies only to information collected and processed by Thetha Connect. We are not responsible for the privacy practices, security, content, or policies of any third-party websites or services.

We encourage you to review the privacy policies and terms of use of any third-party website you visit before providing personal information.

The inclusion of a link to an external website does not imply that Thetha Connect endorses or accepts responsibility for the content, products, services, or privacy practices of that website.

Where our website integrates with third-party platforms or services, such as social media platforms, online forms, embedded content, analytics providers, or advertising partners, the collection and processing of your information by those providers will be governed by their respective privacy policies.

Children’s Privacy

Thetha Connect’s website and services are intended for businesses and individuals over the age of 18. We do not knowingly collect personal information directly from children through our website or marketing activities.

Where we process personal information relating to callers under the age of 18 as part of the call answering and administrative services we provide to our clients, we do so solely on behalf of the responsible client and in accordance with applicable laws and our contractual responsibilities.

If you believe that a child has provided personal information directly to us through our website without appropriate consent, please contact us. We will investigate the matter and, where appropriate, take reasonable steps to delete the information in accordance with applicable legal requirements.

Our Commitment to Confidentiality

Confidentiality is fundamental to the services we provide. As a trusted virtual receptionist and call answering partner to our clients, Thetha Connect is committed to maintaining the privacy and confidentiality of all personal information entrusted to us.

All employees, contractors, and authorised personnel who have access to personal information are required to:

Maintain strict confidentiality regarding all information accessed in the course of their duties.
Access personal information only where it is necessary to perform their authorised responsibilities.
Comply with our internal privacy, confidentiality, and information security policies.
Complete ongoing training on the secure handling of personal and confidential information.
Report any actual or suspected privacy or security incidents immediately.

We regularly review our internal policies, procedures, and security practices to help ensure that personal information remains protected and that our services continue to meet high standards of confidentiality, professionalism, and regulatory compliance.

Our commitment to confidentiality extends to all information processed on behalf of our clients and forms an integral part of the trust our clients place in Thetha Connect.

Changes to This Privacy Policy

Thetha Connect may update this Privacy Policy from time to time to reflect changes in our services, business operations, technology, legal or regulatory requirements, or industry best practices.

Any updates will be published on this page together with the revised “Last Updated” date. Where required by law, we will notify affected individuals of significant changes through appropriate communication channels.

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your personal information.

Your continued use of our website or services after any updates to this Privacy Policy constitutes your acknowledgement of the revised Privacy Policy, to the extent permitted by applicable law.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights under the Protection of Personal Information Act (POPIA), or would like to enquire about how Thetha Connect processes your personal information, please contact us.